When you’re looking to hire a copywriter or editor, you might think that you need to find someone who’s an expert in your field.
But that’s probably not the case.
You know your business inside out – so they don’t have to. Similarly, they’re the expert when it comes to writing and editing – which is why you’re hiring them in the first place! Any skilled copywriter or editor will be used to undertaking research and following a brief so, while they may be an outsider to your industry, they can add value to your business in many ways.
Seeing the trees, not the woods
A fresh pair of eyes can make all the difference to your communications. When you’re too close to a subject, it’s all too easy to get bogged down in the little details. An outsider can refocus attention on the bigger picture, drawing attention to the important themes, issues and values of your business.
Getting it pitch perfect
When you’re an expert in your subject, it’s tempting to assume that everyone else is too. Vocabulary and concepts that you consider to be perfectly understandable could be completely incomprehensible to others. A communications specialist with no experience in your field can see things from your readers’ point of view and help explain things in layman’s terms.
Could you use an extra pair of hands?
Contact us now to discuss how our reliable, efficient, no-nonsense communications support can help you and your team.
Bringing it to life
One of the marks of a good copywriter or editor is their ability to bring a dry piece of writing to life. Technical communications can veer towards snooze-worthy at times, especially if they’re generally written by experts focusing on facts. By finding the story behind the statistics, an outsider can make your communications much more memorable.
Writing it well
Finally, it seems obvious, but a good communications specialist is there to make sure that all your material is written as well as possible. After all, it’s their job to know the ins and outs of language, so you can be sure that everything will be clear, easy to understand and perfectly proofread.
If you could use some outside help to edit a newsletter, write blog posts, proofread reports, update your website or manage the production of your annual report, contact us today.