When a new and ambitious NHS organisation needed communications support, Sorted Communications was their first choice to help.
We had worked with Ali and her team before and they were our first choice to support us in this new venture. They joined us when we started the Health Economics Unit, and provided reliable comms support whenever and however they were needed.
Andi Orlowski, Director, HEU
Having worked previously with several of the team at the Health Economics Unit and established a positive working relationship, our ‘word warriors’ were able to slot in seamlessly to provide a reliable extra pair of hands to assist with projects across the board.
The Health Economics Unit (HEU) was established in October 2020, and works to bring data analysis to the forefront of healthcare planning. It combines the expertise of healthcare analysts, who look at patient data, and clinicians, who can put this analysis into practice. Examining data in this way helps inform future health planning and is used in making decisions such as:
- Where is it best to direct NHS resources?
- Which approach is most cost effective?
- Which resources should be used?
Communicating with a variety of audiences
Once the experts at HEU had carried out their analysis, our team helped communicate effectively with a variety of audiences. We formatted proposals, proofread reports, produced PowerPoint presentations, edited website content and wrote countless blog posts, case studies and social media posts – often conducting interviews with healthcare professionals around the country, and helping to share the findings with colleagues throughout the wider health sector.
Extensive experience within healthcare meant we were perfectly placed to liaise with clinicians and health professionals and provide timely and effective communications support to HEU.
Our team maintained open communication throughout, with weekly meetings to check in, plan ahead and identify opportunities, and regular email and phone contact. Our account manager ensured everyone was kept fully updated on all the communications activity via a shared spreadsheet known as ‘the grid’.
For more information about HEU, go to healtheconomicsunit.nhs.uk.
Ali and her team are always incredibly flexible, which was really valuable to us. They played a critical role in our work at a time when we needed them most, ensuring we communicated complex projects clearly and concisely and our written work maintained the high standards expected. Knowing they were there allowed my team to focus on what they do best, reassured that support was on hand.
Andi Orlowski, Director, HEU