It’s been SO helpful that Sorted Communications have been so responsive and able to take things on at short notice. So often you contact external agencies for support, and they say they need several weeks’ notice, which often just isn’t the nature of comms, no matter how hard we try to plan in advance!
Sam Gathercole, Communications and Media Manager, Nottingham Hospitals Charity
The communications team at Nottingham Hospitals Charity asked us to apply our expertise to three different comms projects to highlight and emphasise the impact of the charity’s work.
With our team’s extensive combined experience of delivering NHS and healthcare communications, both in-house and externally, we were confident we could help them out.
Showcasing the charity’s impact
Initially we were asked to write an updated research report, showcasing the impact of the many vital research projects funded by the charity. This involved summarising over 60 grant applications and reports and liaising directly with different people, including the charity’s CEO and grants manager, as well as colleagues in the hospital’s Research and Innovation team, to gather more information. We offered critical advice and support on choosing the best approach to sharing and structuring such a vast amount of important information.
We also supported the charity with the development of some new-look case studies, known as ‘impact articles’, to promote their work and encourage donations and fundraising. They were developing a designated area on their website and asked us to write two articles of differing lengths to see how they would come together. We based the articles on the original grant applications and focused on explaining the projects in plain English and emphasising their impact on patient care.
Finally, the team also asked us to lend our expert eye to proofreading their 37-page annual report for 2021/22.
For more information about Nottingham Hospitals Charity, go to nottinghamhospitalscharity.org.uk.