We immersed ourselves in the world of entrepreneurship, customer service and running a business of all sizes when we were asked to create a series of fully-researched ‘thought leader’ features for Answer-4u.
‘Incredibly efficient’ is the phrase that always comes to mind. [Sorted Communications] have completed numerous flawless projects for me and my organisation. The desire to articulate what could be perceived as bland raw content into genuinely interesting and informative thought-leadership content seems to come perfectly naturally to them. I am looking forward to working with Ali and her team as often as possible and can’t recommend their services highly enough.
Darren McCowan, Marketing Manager, Answer-4u
The company’s marketing manager, Darren McCowan, asked for our support because while he had an in-house team doing a great job, he also had lots of big ideas to support the company’s business development and needed some extra capacity.
Using our expertise to create extra capacity
In addition to writing monthly features which include a ‘nod’ to the benefits of Answer-4u’s own telephone answering services, we also worked on a series of pieces offering practical advice to aspiring individuals on how to successfully set up and run their own business.
We covered topics such as sourcing funding, recruitment and retention and even wrote a piece on in-bound marketing. As well as researching the bones of the issue at hand we delved into current affairs to find relevant and interesting case study examples that really brought the content to life.
Thanks to our experience in transforming raw content into engaging and accessible copy, we were able to give some extra capacity to Darren and his team, allowing him to make his ambitions for business development a reality.
For more information about Answer-4u, go to answer-4u.com.