When the team at Imperial College Health Partners (ICHP) asked for our support to promote the work of its Discover-NOW health data research hub – using real-world data for research into treating and preventing disease – we were only too pleased to get on board.
Although the organisation has an established in-house communications team, we had previously worked closely with them to provide additional communications support as needed over a three-year period.
Sorted Communications did a fantastic job getting to grips with the complex projects being covered by these case studies. They were able to draw out the key messages we wanted to portray in a natural and straightforward way and really bring the projects and their outcomes to life. It’s great to know that they are always on hand to provide flexible communications support when we need it.
Rebekah Tailor, Associate Director of Communications and Engagement, ICHP
Demonstrating the power of the team’s work
Working with both the in-house communications team and key members of the Discover-NOW team, we delivered a series of informative and impactful case studies to demonstrate the power of the team’s work. These focused on several different aspects of their work and shared the way they collaborate with NHS and industry partners to draw on different kinds of expertise to get the best results.
Interviewing various people from within ICHP, as well as the (former) North West London Clinical Commissioning Group and partners from the pharmaceutical and technology industries, we were able to understand the goals and outcomes of each project. We then used this information to write a compelling story to bring each project to life and demonstrate the important role of the real-world data and ecosystem that ICHP and Discover-NOW can offer.
A flexible extra pair of hands
We were able to help the Discover-NOW team promote their work clearly and concisely, ensuring a consistent style and tone of voice throughout the series of case studies. Having us available as a flexible extra pair of hands enabled the communications team at ICHP to focus on other projects, knowing we had everything under control.
For more information about ICHP, go to imperialcollegehealthpartners.com.