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Using case studies to demonstrate impact across the NHS

Case studies are powerful communication tools that show how an organisation’s products, services or solutions effectively address specific challenges or achieve particular goals.

Our role in supporting NHS clients

A pair of hands type at a laptop keyboard. In the foreground is an empty mug and in the background is a pot filled with pencils.At Sorted Communications, we have supported several of our NHS clients in creating impactful case studies. Our involvement spans from interviewing key stakeholders to structuring content, designing visually appealing layouts and obtaining approval.

The case studies we have produced serve as examples of how the NHS has consistently delivered high-quality care across the country. These case studies not only shed light on the challenges faced by the NHS but also spotlight the innovative solutions it has developed to provide cost-effective, patient-centric care that benefits both individuals and communities.

Raising awareness of innovative approaches in healthcare

We were involved in a project aimed at raising awareness about innovative healthcare approaches within a specific area of the NHS. The client tasked us with creating a suite of compelling case studies to support their communications efforts. This project was carried out in two phases, with each case study fitting into one of four categories: health inequalities, commissioning approaches, strategic clinical networks, and patient stories.

The Sorted team conducted interviews with a wide range of stakeholders nationwide, including doctors, clinical leads and project managers to gather comprehensive insights. We crafted the case studies using guidance documents and templates provided by the client and set up an internal quality control process to ensure consistency of style. The result was eighteen in-depth case studies, each highlighting the positive transformations happening in this specific area of healthcare.

Demonstrating charity impact

In early 2023, we worked with a hospital-affiliated charity that wanted to effectively communicate their work through case studies. This charity, apart from fundraising, distributed grants to various hospital departments and wanted to demonstrate the impact of these grants on patients, staff and the public. Using grant applications and other source materials, we drafted three case studies that showed the impact of their work. They portrayed the stories of the individuals involved and the motivations behind each project. Additionally, each case study featured a clear call to action, encouraging readers to donate to the charity.

Engaging case studies across healthcare areas

Currently, we are working with a longstanding client to develop engaging case studies covering several healthcare areas. Our interviews involve various healthcare professionals including GPs, pharmacists, dentists, clinical leaders, community nurses, and a patient who had received support from his GP for cancer care. Many of the case studies have a focus on reducing health inequalities, and they are published online for both staff and public interest.

Highlighting success stories through content creation

We’re also working with another client to create a series of case studies that highlight successes from the perspectives of both patients and healthcare professionals. These case studies have been drafted through online interviews with provided contacts and are designed to be visually engaging, and suitable for both online and print use. We maintain regular communication with the client, actively participating in team meetings for briefings and updates as needed.

Make your success visible

Case studies are invaluable tools for sharing progress and knowledge, provided they are written effectively.

If you need help in creating compelling case studies to demonstrate the impact and value of your work, please feel free to get in touch with us today.

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