When the brand communications team at a leading non-profit organisation asked for our support in reviewing its marketing collateral, we were happy to help.
With our team’s extensive experience of proofreading and copy editing, we were the perfect extra pair of hands to work alongside the in-house team.
Bringing a new house style to life
The company was refreshing its brand to widen its audience and ensure it was fit for the future.
Initially, we were asked to review all the organisation’s collateral, including brochures, frameworks, application forms and factsheets, checking for consistency in tone of voice and adherence to a new house style.
The Sorted team reviewed over 150 documents divided into 23 batches, with each batch having an average deadline of five days. The documents ranged in length from one-page flyers to 85-page qualification syllabuses and we liaised with the in-house team on a daily basis to keep them up to date with our progress throughout.
We were also asked to review and edit some of the company’s website content for style and tone of voice and to adjust the content to work within new page design templates.
Relieving the pressure
We were able to ensure a consistent style and tone of voice throughout all the organisation’s documentation and website and we removed some of the pressure that can build ahead of launching a refreshed brand. With our support lightening their workload, the in-house brand communications team were able to focus on the bigger picture and make sure all the other details were just right ahead of the launch.
To find out more, drop us a line at hello@sortedcomms.co.uk or call us on 0115 678 6727.
