Making our clients’ digital output dazzle

We’ve helped many clients over the years enhance their digital output and make sure their key messages are reaching the right people in the right way at the right time.

There are so many tools available to businesses these days – from social media to video to website content – and we’ve been there to make sure our clients are using them to their full effect.

Editing and captioning promotional videos for a charity’s marketing campaign

Working for a sight-loss charity, we tidied up monthly hour-long webinar recordings by editing out pauses, filler words, and any other ‘stumbles’ and adding title and end cards. Once we’d shared the videos with the client for approval, we uploaded them to the client’s YouTube channel and they were then shared with attendees of the webinar. We also created transcripts of the sessions to be shared alongside the videos.

In addition, we helped with the client’s marketing campaign by editing a series of short promotional videos for social media. Accessibility was key, particularly as the client’s audience was primarily people who are blind or partially sighted. As well as editing out filler words, we added captions to every clip, and a title and end card, including recording short, clear audio descriptions of the text on the cards.

The videos were initially just intended to be used for a week-long awareness campaign, but the client was so happy with the result that they asked us to make some minor adjustments and used them for their wider marketing.

Uploading and perfecting content on a growing healthcare organisation’s website

As well as crafting blogs and case studies, for some clients we’ve taken the extra step of uploading the final content to their website directly, making any necessary tweaks so that all they need to do is hit ‘publish’.

We did this for a growing healthcare organisation when we worked with them to write a series of blogs and case studies to promote their work. Once the client had approved the draft copy, we logged into their website directly to upload the blog, making formatting adjustments to layout and adding social posts. We then sent the link to the client for them to give the page one last scan through before making it live.

Having us there to take care of a reasonably straightforward yet time-consuming task meant our client could focus on other priorities, knowing we had the fiddly admin bit taken care of.

Our flexible way of working means we can be on standby to help with anything you need us to. Whether it’s a more extensive editing job, or simply clicking buttons to get your words on your website and out to the masses, just let us know; we’ll work with you to make sure your digital output is dazzling.

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Keeping clients’ social media on point

Social media is a crucial tool in any company or organisation’s arsenal. It’s proven to be one of the most effective ways to get messages out there quickly and to the people who need to see them.

We’ve helped several of our clients with social media – from crafting a couple of tweets to promote their latest blog, right through to creating entire content plans.

Crafting content for a charity

Towards the end of 2022, we worked with a London-based charity, essentially taking charge of their entire social media output. The charity held regular events on a weekly or monthly basis, in a variety of locations around London and also virtually, and we created social posts for all of them across all four of their social media platforms: Twitter, Facebook, LinkedIn and Instagram.

We promoted support groups, encouraged sign-ups for the free monthly newsletter, and signposted to resources and blogs on their website. For ease of delivery, we were given login details for each account, which enabled us to schedule posts via our own scheduling platform.

Alongside crafting copy for each social media post (over thirty posts per week) we also sourced appropriate images to accompany them. As the charity worked with blind and partially-sighted people, we needed to write image descriptions to ensure accessibility for their audience.

Having us there to take care of the social media aspect, from crafting the copy, to creating an appropriate schedule, to gathering analytics data, meant that the charity could focus more time and attention on delivering services to the people who needed them.

Campaigning for local residents to get outdoors

We’d been working with a local city council on their quarterly newsletter when they approached us for help with their summer campaign to encourage residents to get outdoors. We helped create an extensive social media plan, promoting various activities around the city that residents could get involved with. This included accessible walking trails; cycling routes; clubs and events; and ‘treasure hunts’ for families to do around the city over the summer holidays. The city council had a presence on three platforms: Twitter, Facebook and Instagram, so we needed slightly adapted copy for each platform to ensure maximum effect.

When the autumn term began, content evolved into a ‘back to school’ theme, which meant creating a series of differentiated ‘challenges’ for children to complete on their walk to school, as well as relevant copy to promote them on social media.

We liaised with the council’s transport and education teams to ensure everything was being covered and also promoted various events on an ad hoc basis, often within very tight deadlines.

All content was created in a spreadsheet, which was shared with and reviewed by the client on a weekly basis. We also sourced and provided appropriate images to go alongside the posts (including creating graphics for Instagram).

Local councils have an extensive range of responsibilities towards their residents, and by stepping in to take care of this particular campaign, we were able to help lighten the load.

Promoting reports, projects, campaigns and events

As part of an ongoing campaign to recognise and celebrate the diversity of its workforce, one client asked us to research all relevant awareness days and religious festivals and create a series of informative posts about them on Twitter, Facebook, and LinkedIn. They also asked for guidance on graphics to use with them.

To make this happen, we carried out extensive research into which religious festivals and awareness days the organisation should recognise during the year. On a monthly basis, we sent suggested posts and imagery for all festivals and awareness days happening in the coming month, which the client could then use across their social media platforms.

We often help with smaller-scale social media tasks too, when clients just need a couple of posts doing for their latest report or blog. With some of our clients we have a standing agreement that whenever we write a blog post, we also write a few social posts to go with it. It’s an effective use of everyone’s time for our writers to do this while they’re drafting the blog post itself.

Over the years, we’ve adapted our social media support to fit our clients’ needs – sometimes supporting at a campaign level; other times just writing one or two posts when they’re needed.

Whether we’re logging in to your accounts to manage the output directly, or simply crafting a few posts for you to use when they’re ready, our flexible set-up means we can step in quickly to help keep your social media profiles active and attractive.

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Providing general comms support for a variety of tasks within NHS Nottingham City CCG

Our extensive experience in health communications proved to be invaluable in supporting Nottingham City Clinical Commissioning Group’s in-house communications team.

[Working as The Effective English Company], Sorted Communications provided flexible, reliable support to our communications team. They are highly competent copywriters and outstanding at editing and proofreading. Their organisational skills and attention to detail are quite extraordinary. I would not hesitate to recommend them.

Sarah Hewitt, Head of Communications, NHS Nottingham City Clinical Commissioning Group (at time of assignment)

With a background in and knowledge of all areas of the NHS – from commissioning or buying services to providing community, acute hospital and mental health care – we were perfectly placed to help the CCG promote its local services.

Our supporting role meant we picked up a variety of tasks as and when needed over a period of four years. We wrote, edited and project-managed four different regular newsletters for healthcare professionals including GPs and other partners; we wrote numerous press releases for the local media to raise awareness of services; we supported annual general meetings and other partner and public engagement events; we also made sure the CCG’s website was kept up to date and managed design and print on a range of projects in addition to meeting their copywriting needs.

We created not only general communications but also targeted publications such as a guide to services for university students, supporting leaflets for telehealth service users and people taking part in an inhaler technique project, and awareness-raising materials about personal health budgets.

We also worked closely with the Head of Communications on campaigns to communicate significant service changes and encourage behavioural change and awareness relating to flu vaccinations and A&E attendances. These campaigns involved planning and creating display advertising on buses, bus shelters, phone boxes and taxis, and large-scale banners mounted on the city’s council building.

We also worked to promote public consultations into new service developments, helping ensure the CCG met its statutory requirements, and supported copywriting, design and distribution of the organisation’s annual reports.

Our range of skills and experience combined with our ability to work remotely meant we could offer this support to the CCG’s in-house team on a regular and ad hoc basis, as a flexible addition to their team.

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Working flexibly and responsively to support NHS Rushcliffe CCG’s communications output

We worked with Rushcliffe Clinical Commissioning Group (CCG) for a number of years, after they decided to supplement the communications support they received from their regional commissioning support unit with the services of other local communications specialists.

As the CCG – a commissioner of NHS services in Nottinghamshire at the time – didn’t have an in-house communications team of its own, we were asked to both augment the support of the regional team and provide an enhanced level of service.

Delivering work with minimal client input

The senior team approached us about a number of projects where we could take on responsibility for delivering the work with minimal input from them:

To help boost local awareness of the CCG’s role and the NHS services it commissioned, we provided communications and marketing support on a number of projects including a rebrand, several award entries, and a photoshoot to create a library of stock images.

We created and delivered a communications plan for the CCG’s district-wide patient survey on the future of the NHS, with the dual aims of encouraging participation and sharing the feedback received.

We then developed communications including press releases and web updates to publicise a number of new services designed by the CCG in response to the survey feedback, including a pilot which saw GPs offering appointments over the weekend. We worked alongside the regional support team in the delivery of this and other projects.

We researched, wrote, proofread and designed the CCG’s annual reports for three consecutive years. We also suggested – and then produced – a summary version of each, reducing the reports to around 24 pages of accessible information for the public.

Thanks to our flexible working arrangements and professional experience within the NHS we offered the ideal solution to the CCG, which didn’t have, or want, an in-house team, but simply wanted to extend the support already available.

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Combining skills and expertise to help the Health Economics Unit communicate their work

When a new and ambitious NHS organisation needed communications support, Sorted Communications was their first choice to help.

We had worked with Ali and her team before and they were our first choice to support us in this new venture. They joined us when we started the Health Economics Unit, and provided reliable comms support whenever and however they were needed.

Andi Orlowski, Director, HEU

Having worked previously with several of the team at the Health Economics Unit and established a positive working relationship, our ‘word warriors’ were able to slot in seamlessly to provide a reliable extra pair of hands to assist with projects across the board.

The Health Economics Unit (HEU) was established in October 2020, and works to bring data analysis to the forefront of healthcare planning. It combines the expertise of healthcare analysts, who look at patient data, and clinicians, who can put this analysis into practice. Examining data in this way helps inform future health planning and is used in making decisions such as:

Where is it best to direct NHS resources?
Which approach is most cost effective?
Which resources should be used?

Communicating with a variety of audiences

Once the experts at HEU had carried out their analysis, our team helped communicate effectively with a variety of audiences. We formatted proposals, proofread reports, produced PowerPoint presentations, edited website content and wrote countless blog posts, case studies and social media posts – often conducting interviews with healthcare professionals around the country, and helping to share the findings with colleagues throughout the wider health sector.

Extensive experience within healthcare meant we were perfectly placed to liaise with clinicians and health professionals and provide timely and effective communications support to HEU.

Our team maintained open communication throughout, with weekly meetings to check in, plan ahead and identify opportunities, and regular email and phone contact. Our account manager ensured everyone was kept fully updated on all the communications activity via a shared spreadsheet known as ‘the grid’.

For more information about HEU, go to healtheconomicsunit.nhs.uk.

Ali and her team are always incredibly flexible, which was really valuable to us. They played a critical role in our work at a time when we needed them most, ensuring we communicated complex projects clearly and concisely and our written work maintained the high standards expected. Knowing they were there allowed my team to focus on what they do best, reassured that support was on hand.

Andi Orlowski, Director, HEU

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