Have you ever wondered why we don’t include copywriting for adverts in our suite of services? In a word: grammar.
That’s not strictly the main reason, but that incomplete sentence reflects what adverts and their slogans often do – they highlight a single key point or phrase that reflects a brand’s core value proposition.
Nike uses ‘Just do it’, MacDonald’s has ‘I’m lovin’ it’, and the Muller Rice bear says ‘Mmmm, tasty’.
PG Tips also says ‘It’s the taste’ – but no doubt many tea drinkers will also appreciate the warmth and the slight hit of caffeine.
The format of an advert places many constraints on a copywriter – whether that’s in time that can be measured in seconds, or space that can be measured in centimetres. This makes writing advertising copy a specialist skill, and we know it’s not what we do best.
So – in advertising parlance – at Sorted Communications we only do what we say on our ‘tin’. As the iconic Ronseal adverts explain, matching the right product to the specific task is the key to success. In our business, that means having the right people with the right copywriting skills involved at the right time.
Our team’s strength lies in going into just the right amount of depth to explain, engage and persuade. And yes, we are sticklers for grammar and spelling.
We specialise in offering well-crafted communications, and have a ‘back catalogue’ that includes:
- Press releases, newsletters, web content, internal staff communications and annual reports for several local and regional NHS organisations
- Blogs, case studies, reports and bid tenders for health analytics organisation the Health Economics Unit
- Producing content for a leading NHS Foundation Trust’s careers microsite
- Annual reports and papers for national and regional charitable organisations
- Social media content, blogs, case studies and press releases for a leading pharma services provider
- Writing, editing and producing Nottingham City Council’s community newsletter
All of which can sit happily alongside an advertising campaign that’s been created by a specialist advertising copywriter to help boost the results of the campaign and your return on investment. By incorporating your branding and slogans into our work we help ensure your whole marketing and communications package works together as a cohesive suite of materials. By producing appropriate internal communications materials we can also help make sure all your staff are aware of and understand the aims of a major campaign, so that they can support it too.
If you’d like to know more about how we can help with the things we are really good at, contact us today.